Volkswagen Brings Iconic Ketchup to the U.S.

Volkswagen has long been associated with crafting reliable and stylish vehicles, from iconic models like the Beetle to hot hatches like the Golf GTI. But what many VW enthusiasts might not know is that the German automaker is also famous for another product: Volkswagen Gewürz ketchup, a spicy, tomato-based condiment beloved by those familiar with the brand’s rich culinary history. For the first time ever, this coveted ketchup is available in the United States—and it's completely free!

The Origins of VW's Gewürz Ketchup

The story of Volkswagen’s Gewürz ketchup is an unexpected yet delightful chapter in the brand’s legacy. While VW is known worldwide for its engineering and automotive innovation, in its German factories, food plays an equally important role in worker satisfaction. The Gewürz ketchup was originally developed in 1996 to accompany VW's currywurst, a spicy sausage created by the company's own chefs in 1973.

This unique pairing of sausage and ketchup became a staple in Volkswagen’s German factories, where the currywurst has been served to employees for decades. The sausages are cut into bite-sized pieces, placed in a bowl, and smothered in a tangy, flavorful sauce—Volkswagen's Gewürz ketchup. Over time, the condiment earned a cult following among employees and visitors alike. It's not just a dipping sauce; it's part of the culture at Volkswagen's Wolfsburg plant, where millions of sausages and bottles of ketchup are produced every year.

A Special Treat for U.S. VW Fans

Until now, Gewürz ketchup had been a culinary delight reserved almost exclusively for Volkswagen's German market. But for the first time, U.S. Volkswagen fans can finally get their hands on this legendary condiment—completely free of charge. While supplies last, you can order a bottle of Volkswagen’s Gewürz ketchup through VW’s DriverGear online store, and not only is the ketchup complimentary, but shipping is also covered.

The ketchup is offered in a 20-ounce glass bottle and is listed in Volkswagen’s parts catalog, complete with an official part number: 00010 ZDK-259-101. This is no ordinary ketchup. It brings a uniquely German twist, perfect for spicing up your backyard barbecues or adding a gourmet touch to your favorite hot dogs, burgers, or bratwurst.

How to Get Your Free Gewürz Ketchup

Here’s the kicker: VW’s Gewürz ketchup is limited to one bottle per customer and available only while supplies last. If you want to claim a bottle, you’ll need to act fast. Head over to the VW DriverGear store, find the product listed under its part number, and place your order—Volkswagen is covering both the product and shipping costs. It’s truly a gift for die-hard VW fans and foodies alike.

With such a limited supply, there’s a good chance this unique promotion will sell out quickly. After all, this isn’t just any bottle of ketchup—it's part of Volkswagen's long-standing tradition of bringing joy not just through its cars, but through the entire VW experience. Whether you're enjoying a drive in your Golf GTI or grilling up sausages in your backyard, now you can savor a bit of Volkswagen’s German culinary heritage.

Volkswagen: More Than Just Cars

Volkswagen’s foray into the food world might seem surprising, but it’s very much in line with the company’s philosophy of offering more than just vehicles to its customers. From the Volkswagen currywurst, which has been manufactured at VW's Wolfsburg plant and sold by the millions, to this iconic Gewürz ketchup, VW takes pride in delivering quality in every aspect of life.

For those still scratching their heads about the ketchup’s connection to the brand: the condiment and currywurst were originally created to feed VW employees and visitors at the company’s plants, further strengthening the bond between the brand and its workforce. The currywurst is even sold in VW parts catalogs in Germany!

A Fun Collectible for VW Enthusiasts

For the true Volkswagen collector, owning a bottle of Gewürz ketchup is like owning a piece of VW history. It’s quirky, unique, and unmistakably tied to the brand's German roots. Many fans who have already experienced the taste rave about its blend of sweet and spicy flavors, making it a perfect complement to a variety of dishes, from sausages to fries. The glass bottle also makes it a fun collectible for anyone who appreciates Volkswagen's legacy—whether they’re foodies or gearheads.

Don’t Miss Out on a Piece of Volkswagen History

Whether you're a devoted VW fan, a food lover with an appreciation for international flavors, or simply someone curious about the buzz surrounding this legendary condiment, don’t miss out on the opportunity to claim your free bottle of Volkswagen's Gewürz ketchup.

With its first-ever U.S. release, this promotion is as rare as it gets, offering a fun and flavorful piece of Volkswagen’s history for all to enjoy. Hurry, though—supplies won’t last long, and once it's gone, you’ll have to wait for another special occasion to get a taste of VW's world-famous ketchup.

So, what are you waiting for? Head over to Volkswagen’s DriverGear online store and order your free bottle today. Now, if you'll excuse us, we have some currywurst to prepare with a generous splash of VW's Gewürz ketchup!